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Christmas UGG - UK retailers count the cost of discounting habit: Sales hit as bargain-addicted shoppers won't pay full priceRetailers suffer weakest January sales performance in three yearsA?American fads such as 'Black Friday' are here to stayA?New Look maintains full prices and reaps the rewardsA?ByMark Shapland For This Is Money Published: 11:44 GMT, 10 February 2015 | Updated: 12:44 GMT, Christmas UGG 10 February 2015 6 shares 30 View comments British shoppers are 'discount addicted' and have forgotten what it is like to pay full price for goods on the High Street, a retail group has warned.A?American fads such as Black Friday - which are now the norm in the UK - have dragged traditional Christmas sales into November, Christmas UGG and resulted in the weakest January performance for retailers in three years.According to the latest figures from the British Retail Consortium, like-for-like retail sales rose by just 0.2 per cent last month compared with January last year as shoppers spent their savings from a drop in fuel costs on new clothes. Discount addicted: UK shoppers now think Christmas UGG discount days like 'Black Friday' are the norm and have forgotten what it is like to pay full price, the British Retail Consortium has warned David McCorquodale, head of retail at KPMG, warned: 'These figures clearly demonstrate the difficult cycle that retailers are trapped in.'Demand is now almost solely driven by discounts, with shoppers very reluctant to Christmas UGG buy goods at full price in the hope that yet another sale could be just around the corner.' RELATED ARTICLES Previous 1 2 Next Luxury handbag maker Radley jumps back into black after... Sofa giant DFS plans to raise AG105million in stock market... No signs of New Year hangover as consumer spending soars... Share this article Share Christmas UGG He added: 'This promotion-led environment risks becoming the new normal: retailers are struggling to persuade consumers to break the habit and go back to the traditional sales cycle.'The latest figures were affected by disappointing computer and tablet sales, with sales of sound systems and TVs suffering from shoppers expecting to find continued low prices after Black Friday Christmas UGG reductions.Nevertheless food sales were also lower on a like-for-like basis, while sales of toys and baby equipment, household appliances, and fashion grew. Hot to trot:A?New Look is ready for a stock market float, its chief executive said after reporting a 28 per cent rise in third quarter profits to AG35.2millionBut not all firms discounted heavily over the Christmas UGG Christmas period, with fashion stores group New Look performing well while maintaining its full prices.A?As a result, New Look's third quarter profit rose 28 per cent to AG35.2million, with its online sales up 32.4 per cent over the Christmas trading period.But overall third quarter revenue fell 1.6 per cent to AG400million and like-for-like sales for the 13 Christmas UGG weeks to December 27 were also down 1.7 per cent as the retailer completed the sale of its struggling French business Mim and was hit by last year's warmer than expected autumn season.Buoyed by the solid performance, the company is now ready for a stock market float, according to its chief executiveA?Anders Kristiansen.He told Reuters: 'I think Christmas UGG this business is a business that's ready. There might be an IPO market later. Those things are very difficult to predict.'The retailer - which was bought by private equity firms Apax and Permira 11 years ago - had previously looked into a float back in 2010 but the move was shelved due to turmoil in financial markets.A?In Christmas UGG November, the retailer pulled out of Russia and Ukraine because of instability in the two countries.A?The firm trades from 18 stores in China and said it was on track to have 20 stores there by the end of the year. It said further store openings are planned in France, Germany and Poland. Deals Of The Week 2.06% Christmas UGG fixed rate cash Isa Tax Free Saving AG100 cash plus 5% in credit interest Flex Direct 7.4% variable rate card No Annual Fee AG150 cash to sign up First Account Top easy access savings deal1.65% rate .